Are you a Tier 1 Radio Operator?

In the Music Arena, do you have competition with Yahoo, Apple, Sirius or XM Radio?

Are you planning to target the niche India market for music business?

If the answer to the above questions is YES, then KAD Suite of Products has an appealing value added proposition.

Check out how, you can penetrate a wider audience, through our bowling alley transitioning strategy.

Digital Music

The Digital Music segment of the Music industry is experiencing tremendous growth. Gartner Group, an internationally recognized leader in research and consulting services, predicts that the digital radio market will grow to almost $70 billion (numbers changed) worldwide in 2004 before falling off slightly. The slight decrease in spending is the result of more companies choosing to build, rather than buy, certain components of their Content Management Systems.

Strategy Proposal Objectives

kMusic Services Operating Model is designed to include

Strategic Imperatives

In order to achieve its mission, kMusic Services from Kuvedina has made a set of clear and distinctive strategic choices. These choices have been developed based on two key factors:

The digital music marketplace

kMusic Service Model

These choices translate into key strategic imperatives which kMusic Services Division seems keen in pursuing to gain leadership in the digital music market (for Indian music).

Value focus: "kMusic" focuses on Tier 1 Satellite Radio operators, providing full featured, scalable, and reliable music products and service at competitive prices.

Subscription Based Satellite Radio Portfolio: kMusic Service offering has evolved from DVD to include other subscription based, fixed, and regular XM Radio kits and compatible music downloads.

Digital Music on Demand: "kMusic" will continue to develop its low cost, high quality music /content development and programming center in India, which provides significant cost advantages over U.S. and Europe-based competitors.

Consulting Services: kMusic will combine consulting services of Kuvedina, with service offerings to develop strong customer relationships with corporate clients and advance its service offerings.

Sales Channels

A multi-national marketing and sales team has been made ready for both direct and indirect sales channels. In order to capitalize on the opportunities in major geographic region, "kMusic Business Unit" has put into place a network of on-the-ground, experienced, and incentivized sales and marketing personnel. These teams will build both direct customer relationships and indirect channels (through systems integrators, Media manufacturers, and so on.). The indirect channel partners have given kMusic leverage in allocating resources and building its partnerships with indirect sales channels. Value added Partners such as XM Radio/Yahoo/Apple are being targeted by kMusic Services to provide geographic reach, credibility, and customers.