The broad concept 'Excellence inspired by
greater aspirations' was used for an abstract
treatment, yet conveying the core competence
of Exciga in funding innovative start-ups.
The site incorporated a mix of fuzzy colors
and animations to give an abstract treatment
and focus on the and youthful aspect of the
company. This also highlighted Exciga's uniqueness
in rapid processing of plans and providing
start-ups with a lot of freedom in operating.
An innovative navigation was used such that
each link opened in a new window with scrollable
text for compactness. This broke the usual
sequential navigation concept. Content focussed
on the philosophy and operations of Exciga.